Last year, we reported that Samsung is testing flexible OLED displays for its mobile devices. Since then, it was expected that the South Korean consumer electronic giant will come up with the demonstration of the technology. Finally, Samsung showcased this new concept of flexible screen at CES 2013. The audience, including Bill Clinton, former President of the United States, was not at all disappointed with what they witnessed in the second conference of the company at CES this year.
The demonstration consisted of a prototype device, called Youm and a concept video. Brian Berkeley, the senior vice president of Samsung’s display lab in San Jose, California held a fully operational prototype having a screen that could be stretched beyond the front of the device, which means that you will see notifications and widget content even when the device is lying flat.
The concept video showed a smartphone turning into a tablet by unfolding the screen, and again folded back to fit in the pocket.
This kind of display technology is going to allow our partners to create a whole new ecosystem of devices. Devices with bended, foldable, and rollable screens.
Berkeley was soon joined by Eric Rudder, Microsoft’s chief technical strategy officer, who showed how Youm would look with Windows Phone 8 running on it.
In another announcement, Samsung revealed that it is working on eco-friendly screens, called Green LCD that consume 25% lesser energy to operate. These technologies, when made available to market, will ensure unbreakable and efficient displays for mobile, and tablets. Samsung seems very confidant about the market potential of these thin plastic displays, but this dream might take quite a while to become true.
Video credits: Samsung Tomorrow